Shore Club Private Collection: The Complete Buyer's Guide

By Adrian Sanchez, WIRE Miami · Updated 2026-08-02

Shore Club Private Collection is 49 private oceanfront residences at 1901 Collins Avenue, Miami Beach, designed by Robert A.M. Stern Architects, serviced by Auberge Resorts Collection, and developed by Witkoff with Monroe Capital. The current release runs $4.85M to $17.5M, and both residences and the 75-suite resort open in 2027.

I have walked buyers through most of what has been offered on Collins Avenue over the last two decades, and Shore Club is the rare project where the shorthand actually undersells it. This guide covers what the collection is, what is available right now, what the finishes actually are, and how I would think about it as a buyer.

What exactly is Shore Club Private Collection?

It is the re-imagining of the landmarked Shore Club property as three residential buildings on three oceanfront acres: a new 20-story tower, the restored 1939 Cromwell House, and a single oceanfront Beach House, 49 residences in total, with a separate 75-suite Auberge resort alongside.

The site sits at 20th Street and Collins Avenue, adjacent to The Setai and one block from the future Bulgari and Rosewood hotels. This single mile of beachfront is absorbing more than $4 billion of development, and Shore Club anchors the middle of it. What makes the site irreplaceable is the combination of history and geography: the Cromwell House is landmarked, the parcel runs from avenue to ocean, and there is no comparable assemblage left in this corridor.

The residential entrance is the detail I point out first on tours of the plans. It sits on 20th Street, across from the Setai residential entrance, completely separate from the resort flow on Collins. Arrival never touches the hotel. For a property that shares its name with a famous hotel, that separation is the whole ballgame, and the developer got it right.

Who is behind the project?

Robert A.M. Stern Architects designed the residences, its first oceanfront condominium anywhere in the world. Witkoff and Monroe Capital are the developers, Coastal Construction is building it, Brian O'Sullivan Studio designs the Auberge common areas, and Island Planning Corporation, the firm behind Aman landscapes worldwide, designed the gardens.

Stern's Manhattan record speaks in numbers: 220 Central Park South, 15 Central Park West, and 520 Park Avenue are the buildings that have defined the top of the New York market for fifteen years. Buyers pay a documented premium for a Stern building on resale, and until Shore Club, there was no way to own one on the ocean. That is the single strongest argument for this project, and it is a fact, not a pitch.

The result shows in the record: the penthouse commanded a reported $120 million, the most expensive home sale in Miami history per The Wall Street Journal, and the collection was over 85 percent sold before the building topped its foundation.

What is available in the current release?

Six residences: three in the collection (Residence 3D at $4,850,000, Residence 5C at $6,250,000, Residence 4B at $10,150,000) and three in Cromwell House (Residence 4 at $11,250,000, Residence 5 at $11,000,000, and the 6/7 duplex with private pool at $17,500,000).

• Residence 3D: 2 bedrooms, 2.5 baths, 2,205 SF interior plus a 978 SF terrace, 3,183 SF total. The largest outdoor space of the two-bedroom offerings. $4,850,000.
• Residence 5C: 2 bedrooms, 2.5 baths, 2,482 SF interior, 2,899 SF total. Higher floor, bigger interior. $6,250,000.
• Residence 4B: 3 bedrooms, 3.5 baths, 3,123 SF interior, 3,645 SF total. $10,150,000.
• Cromwell House Residence 4: full floor, 3 bedrooms, 3,504 SF total. $11,250,000.
• Cromwell House Residence 5: full floor, 3 bedrooms, 3,318 SF. $11,000,000.
• Cromwell House Residence 6/7: the duplex, 4 bedrooms, 5.5 baths, 4,924 SF total with a private pool. $17,500,000.

Unit for unit, the comparison worth making is 3D against 5C: 3D buys 561 more square feet of terrace for $1.4 million less, while 5C buys elevation and 277 more interior feet. Which one is right depends entirely on how you live outdoors, and that is a conversation, not a spreadsheet.

What is Cromwell House, and why does it price higher?

Cromwell House is the restored 1939 Art Deco landmark within the property, re-envisioned by Stern as a small collection of grand residences crowned by a full-floor penthouse with private rooftop terrace and plunge pool. Full-floor privacy, landmark provenance, and single-digit supply explain the premium over the tower line.

The developer calls it the crowning jewel of the collection, and the plans back it up: the two available three-bedroom residences each take an entire floor with a private vestibule off the elevator, so there are no shared corridors and no neighbors on your level, and the 6/7 duplex spans two floors with its own pool. In a market where full-floor living usually means a glass tower, a full-floor residence inside a restored Deco landmark is its own category. Nothing else in Miami Beach offers it.

What are the finishes?

White honed marble, natural stone flooring, European oak cabinetry with frosted fluted glass and polished nickel, a full Gaggenau appliance suite, TOTO fixtures, and custom door levers designed by Robert A.M. Stern. The developer published the full specification, and it holds up.

Kitchens run European oak paneling with white honed marble counters, a polished nickel backsplash, and Gaggenau throughout: 30 inch refrigerator and freezer columns, 36 inch induction cooktop, built-in oven, combi-steam, combi-microwave, wine storage, and dishwasher, all behind integrated panels. Primary baths are white honed marble on every surface, with freestanding soaking tubs set against the glass for the ocean, rain showers with body spray, and cabinetry lighting the spec sheet describes as inspired by classic yacht interiors. The primary bath wetbar is natural onyx.

How does the Auberge relationship actually work?

Auberge Resorts Collection operates both the resort and the residential services. Residents get a dedicated Director of Residences, in-residence butler, dining, catering and spa treatments, housekeeping, laundry, and valet, plus priority access to the 75-suite resort's spa, pools, and restaurants, and Social Membership to Shell Bay Club.

Auberge was ranked the number three luxury hotel brand in the world by Luxury Travel Intelligence, and the practical translation is service depth per residence that a 300-unit branded tower cannot match: 49 homes supported by the staff infrastructure of a five-star resort. The Shell Bay Social Membership, with its racquet club, yacht club, and restaurants, travels with the residence.

What is the timeline and where does construction stand?

Construction is underway. The tower foundation was poured in late 2025, roughly 1,100 cubic yards of concrete placed over more than 15 continuous hours, and the residences and resort are scheduled to open together in 2027.

For a buyer weighing pre-construction risk, the profile here is unusually short: this is not a 2030 delivery. The deposit structure is available on request and depends on the residence and contract timing; I walk every client through the current schedule before anything is signed.

How should a buyer approach it?

With the collection over 85 percent sold, the question is not whether Shore Club works; the market already answered that. The question is which of the six remaining residences fits, and whether its pricing still makes sense against the true comparables on the beach. That second question is where I earn my keep: I track this inventory and its contract terms closely, and I am in regular contact with the sales team, so when a line moves or terms shift, my clients know before it is public. The developer covers the brokerage commission, so buyer representation costs you nothing.

Call or text me at 305-321-7655 and I will walk you through the release, residence by residence.